Who, after the job
Oakridge Distribution
How and who for the hotel job—verified when attested.
Post-job
21 reviews
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HQ
Miami, FL
Coverage
US
Typical fee
$16–30k, 12–16 weeks
PMS shape (demo)
opera, mews
Keys
80-200, 200-plus
Flag
independent, soft-brand, branded
About
Oakridge is a distribution consultancy that will not sell you a 'direct booking' fantasy. They sequence rate parity, member rates, metasearch, and CRM around a mix target the owner picks. They measure contribution after commission, not vanity direct share.
AdviceOwners tired of commission as a surprise.
ClaimedGlasswater moved 9 points of mix in two quarters with occupancy held within 2 points.
Best for
Owners tired of commission as a surprise.
Not for
Hotels already running a mature loyalty engine.
Score breakdown
Outcome · 50%
8.3
Integrity · 30%
8.7
Fit · 20%
8.2
Trust & methodology — post-job, no paid rank.
Evidence
- · Glasswater moved 9 points of mix in two quarters with occupancy held within 2 points.
- · They publish the occupancy risk of each mix move.
Tradeoffs they name
- · Going from 80% OTA to 50% in a year is usually a story, not a plan.
- · They will not recommend darkening OTAs to look brave.
Jobs they appear on
Fill rooms after a sudden cancellation wave
When a citywide, weather, or group cancellation opens a hole this month, I want a grown-up recovery plan so I can fill rooms without torching next quarter's rate.
6–12 weeks · 5 who · 1 case
How & who brief
VerifiedShift mix off OTAs toward brand.com
When commission is a surprise every month, I want a mix path that holds occupancy so I am not buying 'direct' with empty rooms.
Two to four quarters to a first 5–10 points · 4 who · 1 case
How & who brief
VerifiedPrice groups without displacing the transient you wanted
When sales wants the group and revenue wants the BAR, I want displacement math so I can say yes or no with the transient I am giving up written down.
3–6 weeks to a house rule · 4 who · 2 cases
How & who brief
AdviceRun revenue without a full-time analyst
When I am the GM and the revenue manager, I want a morning note I can argue with so pricing is not a Sunday-night spreadsheet or a silent robot.
3–6 weeks to a habit · 5 who · 2 cases
How & who brief
AdvicePlan a PIP without lying to the P&L
When a sale, a flag, or a tired product forces renovation, I want a scope, a calendar, and a displacement number — not a mood board.
Scope 4–8 weeks; the work is a season · 4 who · 1 case
How & who brief
VerifiedPeer cases
Nine points of mix, occupancy held
Glasswater · 310 keys · Miami, FL
- Claim.
- Nine points of mix with occupancy held.
- Evidence.
- Contribution after commission; occupancy ±2; mobile path time.
- Caveat.
- OTAs stayed. Darkening a channel was refused.
Read the case
VerifiedThe PIP stopped closing two floors in July
Harborview Select · 136 keys · Annapolis, MD
- Claim.
- A room-by-room PIP phased into shoulder months so peak-season keys stayed sellable.
- Evidence.
- Signed brand PIP rider, GC floor-release schedule, and PMS out-of-order log across two shoulder blocks.
- Caveat.
- A 136-key select-service box. Riser or elevator modernization still requires multi-week vertical stacks.
Read the case
Verified