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Harborby Signalry
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Design system

Harbor by Signalry. The hotels-only marketplace for work that must get done.

How and who for the hotel job—verified when attested.

harbor.signalry.ai. Always qualify SEO titles with Harbor by Signalry. Never an unqualified Harbor in a title or meta suffix. Hotels only.

Mark and wordmark

Harbor
Harborby SignalryHarborHarbor by Signalry

Cove and quay. Line only. 1.6-weight kin to the icon set. One seal, one wordmark. Never in a purple square. Never inside a pill. Legal line is Harbor by Signalry — the mark stays Harbor.

Voice

Calm, specific, high integrity. Short sentences. Concrete nouns. No hype.

Speak like a GM at 6 a.m., not a SaaS landing page.

  • Name the job, the desk, and the proof — in that order.
  • Prefer hotel language: keys, folio, night audit, GOP, rush room.
  • Label every claim. If it cannot be labeled, it does not ship.
  • Never invent a metric or a hotel price. Resolve by JTBD slug.
  • Demo software is a category shape, not a brand partnership.
  • Hotels only. No hospitality grab-bag.
  • Original diagrams. No stock photo of a real hotel as a Harbor asset.

Do

  • · Lead with how, then who, then proof.
  • · Use advice / claimed / verified exactly; never mix them.
  • · Write in the present tense of the floor.
  • · Keep color to stone, ink, brass, and sea.
  • · Leave room. Luxury is restraint.

Don’t

  • · No purple SaaS, neon gradients, or stock hospitality smiles.
  • · No unlock, supercharge, seamless, all-in-one, AI-powered, world-class, or exceptional.
  • · No pay-to-rank language, invented metrics, or unlabeled numbers.
  • · No restaurants, venues, or broad hospitality grab-bags.
  • · No dark mode as the default surface.
  • · No unqualified Harbor in SEO titles — CNCF Harbor (goharbor.io) is a container registry.

Locked lines

Do not paraphrase these

spoken
How and who for the hotel job—verified when attested.
manifesto
Know how. Then know who. Then see proof.
kicker
How and who
positioning
The hotels-only marketplace for work that must get done.
seoDefault
Harbor by Signalry — hotel jobs-to-be-done
collision
Not the CNCF Harbor container registry (goharbor.io).
desk
The hotel. The file. Then the number.
vo
Not a policy. A packet.

Voice examples

Hype out. Desk in.

Don’t

Unlock seamless hotel ops with AI-powered insights.

Do

Name the job. Then the how. Then who can sit it.

Don’t

World-class explainers. Exceptional and honest.

Do

Explainers, a labeled estimate, a public tape. Never a confidential price dressed as fact.

Don’t

Supercharge your NOI with an all-in-one platform.

Do

Rebuild the T12 from the PMS. If you cannot, you have a CIM, not NOI.

Don’t

Best-in-class valuation engine.

Do

A labeled worksheet: direct cap, price per key, a ±50 bps / ±10% ADR shock. Not an appraisal.

Diagrams

Original. Never a staged hotel.

How / who / proof, buy/sell triangulation, diligence lanes, trust rungs, score mix. SVG components. Wikimedia stills stay captioned when a real house appears.

How, then who, then proofThree basins on a waterline: a brief, a ranked bench of people software and agents, then claim evidence and caveat. Advice until attested.HowThe briefWhoPeople · software · agentsProofClaim · evidence · caveat
Harbor path: a how brief, then a ranked who, then labeled proof.
Buy / sell triangulationThree points a number has to survive: the house on the graph, the file you can open, and a cited tape or a labeled worksheet. Confidential consideration stays blank.The houseGraph · keys · marketThe fileT12 · PIP · leaseThe numberCited tape or labeled worksheet
A number that cannot sit on all three points is a story. Harbor will not invent the missing side.
Diligence lanesEight lanes a deal has to cross: night audit, brand, FF and E, ground lease, management, legal, close week, then written kill-switches. Questions that may end the deal.INightPMS before CIMIIBrandTerm · PIPIIIFF&EWalked roomsIVLeaseClock vs PIPVMgmtExit rightsVILegalUgly ordinaryVIICloseCutoff nightKKillsWrite them
Diligence is a sequence of questions that may end the deal. The last lane is the kill list — written down, not implied.
Advice, claimed, verifiedThree rungs on a waterline. Advice is a path. Claimed is what someone said. Verified needs a criterion, evidence, and a caveat.01AdviceHarbor’s how. A path, not a result.02ClaimedThe house or vendor said this.03VerifiedCriterion, evidence, caveat.
Mix the rungs and the catalog lies. Advice stays advice until a finished job is attested.
Post-job score mixOutcome fifty percent, integrity thirty, fit twenty. Placement is not for sale. A listing without a finished job is new, not a ten.50%OutcomeDid the named job finish30%IntegrityHonest fee. No silent folio.20%FitThis house. This job.
Scores are post-job. There is no sponsored slot behind the number.

Empty state

No match

Nothing matches that wording yet

Try night audit, rush room, or GOP — or open the catalog. Harbor will not invent a job.

Job catalog

Color

Stone, ink, brass, sea

Stone

paper · #f6f1e8

Page ground. Warm limestone.

Stone 2

paper-2 · #ebe3d4

Recessed panels, table heads.

Card

card · #fffdf8

Raised surfaces.

Ink

ink · #14110e

Primary type and dark chrome.

Ink soft

ink-soft · #3a342c

Body copy.

Muted

muted · #6f665c

Meta, captions, idle nav.

Line

line · #d6cbb8

Hairline rules and rings.

Sea

sea · #1a3d3f

Primary action. Harbor water.

Sea 2

sea-2 · #2a5558

Hover on sea.

Brass

brass · #b08948

Kickers, verified warmth, accent.

People

people · #9a4a32

Human providers. Terracotta.

Software

software · #2a4458

Systems. Sea navy.

Agent

agent · #3e4a42

Narrow agents. Olive slate — never purple.

Type

Fraunces on Geist

Display 2xl · 4.5rem · text-display-2xl
Home manifesto.
Display xl · 3.5rem · text-display-xl
Page titles on wide screens.
Display lg · 2.5rem · text-display-lg
Section titles.
Display md · 2rem · text-display-md
Card titles.
Body lg · 1.125rem · text-lg
Lede paragraphs.
Body · 1rem · text-base
UI and briefs.
Caption · 0.75rem · text-xs
Meta, fees, caveats.
Kicker · 0.6875rem · kicker
Uppercase tracking labels.

Primitives

Buttons, badges, filters, table

AdviceClaimedVerifiedOps / GMPeopleSoftwareAgent
Active filterIdle filter
ElevationTokenUse
Flatelevate-0Page ground.
Cardelevate-1Default card ring + whisper shadow.
Liftelevate-2Hover and focused search.
Overlayelevate-3Menus, suggestions, dialogs.

Icons: 0 0 24 24 · 1.6 stroke · Line icons only. No filled blobs. No 3D. CurrentColor always.