Owner / assetMarch 2026
8.7
Peer case
A renewal decided before the lunch
How and who for the hotel job—verified when attested.
Glasswater · Lifestyle · 310 keys · Miami, FL
Job: Prove a vendor paid for itself in 90 days
Claimed ROI
Claimed4x
Attested contribution
Verified~1.4x
Claim
90-day vendor proof the owner could use.
Evidence
Baseline vs post-period contribution after commission and media.
Caveat
Attribution is still messy. The caveat stayed on the page.
Situation
A metasearch vendor brought a 4x ROI slide. The owner asked for a 90-day proof with a baseline the vendor did not pick.
Approach
Ashcroft restated the promise as contribution after commission and media. Same-season baseline. Caveat on the page. The lunch happened after the decision.
Outcome
True incremental contribution was about 1.4x, not 4x. Contract renegotiated, not renewed as-is. Vendor stayed — on a smaller number.
“They made me decide before the steak. That was the product.”
Who did the work
- 8.8